Crafting Stories That Resonate | Elizabeth Ford
Award‑winning storyteller with decades of editorial leadership, turning ideas into narratives that move people—on screen, in print, and across brands.
With a career spanning broadcast journalism, brand storytelling, and content creation, Elizabeth Winkler Ford brings narrative clarity to every platform. From shaping news segments to guiding editorial vision, she thrives under deadline pressure and delivers meaningful impact every time. Her work isn’t just content—it’s a strategic bridge between message and audience, built with precision, empathy, and editorial excellence.
A little about me…
I’m Elizabeth Ford—an Emmy-winning producer and storytelling strategist with a passion for creating content that connects. My career has taken me from the frontlines of breaking news to the world of branded storytelling, and I wouldn’t have it any other way.
I got my start after graduating from USC’s Broadcast Journalism program, landing my first gig in the publicity department at KCAL-TV. Not long after, I jumped into the action when The Walt Disney Company launched the first-ever prime-time local news block. From there, I helped shape coverage and lead teams at some of L.A.’s biggest stations, including KNBC, KCBS, and KTTV.
Outside the newsroom, I’ve produced everything from talk shows and true oddities (hello, Ripley’s Believe It or Not) to lifestyle, sports, and health programming for shows like Dr. Phil, The Doctors, and E! News. I’m also a published author and digital content creator, so storytelling is truly in my DNA—whether it’s on air, online, or in print.
These days, I’m bringing that creative energy to FUEL, diving into copywriting, communications, and account management—all while pursuing graduate studies in journalism and media.
I’m fueled by curiosity, collaboration, and a deep love of deadlines. Fast-paced, ever-changing environments are where I thrive—and where I do my best work.
Featured Projects
Eucerin SWOT
Eucerin is a global legacy skincare brand. I wrote a SWOT analysis and created content and social media strategy to improve their reach.
LinkedIn Article
LinkedIn is an excellent platform for sharing insights with colleagues. Check out my recent blog post about AI, social media, and a bot named Chad.
Social Media Content + Storyboard
I created social media content and storyboards based on Eucerin brand strategies and the LinkedIn blog post, utilizing the tenets of social media optimization.
Let’s get in touch
I am available for freelance work and consultation. Email me or connect on LinkedIn!
