Social Media Content

Are you using AI to automate your social media?

🤖 Warning: AI can help—but it’s got no soul.
I call my chatbot Chad. He’s fast, efficient, and never calls in sick…

But let’s face it—he’s no poet.

🧠 62% of marketers use AI. Only 33% think it sounds like them.

Is your content starting to feel a little too robo? 
👇 Your voice is your brand—don’t hand it over to a bot.

🔗 Read more: http://bit.ly/4k2rot2

  

Short Video Concept:

Quick montage:
Computer screen with AI “ChadGPT blinking and beeping sounds

  • Animated “AI-generated copy “revealed as typing:“The gala is a public art event held in the Main Street Park on Friday.. All are welcome to attend.”

  • Cut to a raised eyebrow/what the ___? Facial expression – music sting

  • Cut to typing fingers and clackity clack sound up 

The screen displays writing in a colorful, interesting font over a video of an outdoor party setting, accompanied by the sounds of people enjoying themselves.

Copy revealed, flowing script:

“Join us for a vibrant gathering where creativity meets community!

Get inspired, share insights, and spark new ideas at a gala celebrating artists and music…Friday night, under the stars, at Main Street Park…

Closing frame text: “AI can write. But your brand voice deserves more than a bot.”

Project Brief: Eucerin Instagram

Name of brand: Eucerin

Name of project/campaign: Gen Z Doctor

Objective of video: Increase Eucerin brand awareness among Gen Z by blending its dermatological authority with culturally fluent humor and promoting skin barrier protection ingredients.

Key message: Eucerin is skin science-backed and Gen Z-approved. Skincare can be smart and fun.

Targeted audience: Gen Z (ages 18–26), skincare-curious, digitally native, wellness-aware but skeptical of hype, slightly outside traditional Eucerin brand advertising demographic

Platform selected for video: Instagram Reels but can also be posted as a TikTok video.

Total length of video: 33 sec

Date to be published: Aug 4, 2025 (Wednesday)

Evaluation:

  • Reach and impressions

  • Comment volume and likes

  • Shares/saves

  • Follower growth after posting

  • Total engagement rate

  • Audience sentiment (positive/funny replies)

  • Video completion rate

Tools   

  • Smartphone with HD video, tripod

  • Lighting

  • Props: test tubes, beakers, Eucerin product bottles, bottles that resemble competitor products, trash can

  • Talent: attractive, mid-twenties (Gen Z-age) dermatologist/influencer dressed in white lab coat with doctor’s name and Eucerin embroidered logo

Best practices:

  • Hook the viewer in the first 8 seconds

  • Produce a 30 to 60-second video.

  • Focus on one simple message

  • Shoot on a high-quality iPhone lens in vertical format

  • Add on-screen captions for accessibility

  • Use bold/funny quote overlays

  • Add trending or recognizable audio.

  • Conclude the video with a CTA

  • Roll out a follow-up campaign to announce the contest winner

Measurement Tools/KPIs:

  • Instagram/TikTok analytics

  • Engagement rate

  • Comments/entries into mini contest

  • Hashtag performance

Storyboard Template 

Images made with ChatGPT for designer/production team reference only*