Elizabeth W. Ford

Los Angeles, CA  ·  323-493-0853   ·  Elizabethford1984@gmail.com  ·   LinkedIn

Core Competencies

· Strategic Storytelling · Stakeholder Relations · Creative Development · Resource Management · Problem Solving

· Crisis Management · Adaptability · Process Optimization · Team Leadership · Cross-Functional Coordination

 

Relevant Experience

FUEL for Brands                                                                                                                        2025 (Current)

Branding & Marketing Agency

Account Manager, Copywriter, Communications Strategist

  • Manage client relationships and production of print, website, and video assets

  • Review and write copy, proofs, and final production for accuracy, consistency, and impact

  • Write press releases, coordinate grant projects, establish relationships with press contacts

Fox 11 News Los Angeles                                                                                                   2017 – 2025

Network-owned and operated news station serving the greater Los Angeles television market

Assignment Editor, Advertising Integration Specialist, Producer

  • Research, pitch, and assign daily news coverage, managing talent, photographer, and executive priorities

  • Negotiate with vendors, advertising clients, and agency representatives to deliver high-quality segments

  • Produce, book and write news packages, in-studio segments, and integrated sponsored content

 TAPP TV                                                                                                                                       2013 – 2017

Subscription-based online video content network, built around public personalities with large followings

Senior Producer/Channel Development

  • Designed content and promotion for pilot channel at start-up company led by former CNN President Jon Klein

  • ·Managed direct, day-to-day communications with demanding clients including former Vice President Sarah Palin

  • Ensured high-quality video deliverables with compelling narratives aligned with client objectives  

  • Provided well-documented input, reports, and recommendations to teams and clients

NBC 4 News Los Angeles                                                                                                    2010 – 2013

Network-owned and operated news station serving the greater Los Angeles television market

Producer, Booker, Assignment Editor

  • Booked celebrity guests and newsmakers by forging successful connections with public relations representatives

  • Launched first daily digital newscast, conceptualizing content to engage specific target demographics

  • Devised real-time solutions to on-air challenges and production roadblocks

Dr. Phil/ The Doctors                                                                                                                    2008 – 2013

Segment Producer

  • Directed interviews, produced segments, coordinated editing and implementation of extensive network notes

DME TV                                                                                                                                      2001 – 2005

Senior Producer

  • Produced travel, home improvement, cooking, and lifestyle shows for CBS, Style, E!, Hallmark, Game and Soap networks.

 

Education

University of Southern California Bachelor of Arts ·  Broadcast Journalism · Phi Beta Kappa · Cum Laude

University of Alabama, Master of Arts · Journalism and Media Studies · In Progress

 

Selected Awards

  • Los Angeles Emmy Award: In-Depth Special: Los Angeles Riots 25 Years Later                  Fox 11, 2018

  • Los Angeles Emmy Award: Live Coverage: Seal Beach Massacre                                            NBC 4, 2012